Experiment Lab

A/B Testing & Experiments

Run controlled experiments to validate hypotheses and make data-driven decisions with statistical confidence.

Running Experiments

CTA

Button Color Test

Homepage CTA · 2 variants

+12.4%
Lift
94%
Confidence
Running
Control (A) 3.2%
Variant (B) ★ 3.6%
PRC

Pricing Display

Checkout page · 3 variants

+8.2%
Lift
87%
Confidence
Running
ONB

Onboarding Flow

New user signup · 2 variants

+2.1%
Lift
45%
Confidence
Collecting

Experiment with Confidence

Our platform uses advanced statistics to ensure reliable, actionable results.

Bayesian Statistics

Get probability-based results that are easier to interpret and act upon.

Sequential Testing

Stop experiments early when results are conclusive to save time.

Multi-armed Bandits

Automatically allocate traffic to winning variants for better results.

Segment Analysis

Understand how different user segments respond to your variants.

Guardrail Metrics

Protect key metrics from degradation during experiments.

Scheduled Rollouts

Plan experiment launches and automatic traffic ramps.

Start experimenting today

Join data-driven teams making better decisions with OpsBrain.